So before you go looking for funding, you need to do these six steps. You can see 6 and more of these steps on the #zerotomillion. These six steps are divided into two categories. The first one is focused on the consumer or your target market, and the second is focused on other businesses that are playing within your space.

Here they are…

1.Business idea validation

a. Research market demand

b. Validate with potential customers

c. Identify target market

That’s the first category. And the first step under business idea validation is the research market demand. This is where you go find out if people will want to buy what it is that you think they want. Number two is validating with potential customers. This is where you find out if these people that you are asking are willing to pay money, and how much they are willing to pay. Number three, identify your target market from all of those people that you spoke to. You need to find commonalities within those people. And then you bunch them together. And then you say, I know that my product will be liked and loved by this specific kind of person.

2.Market research

a. Analyze competition

b. Evaluate industry trends

c. Determine unique selling proposition

So the first one is business idea validation.

Category two is market research. This is all about your competitors and other businesses that are playing in your space. So you need to, number one, analyze your competition. Number two, evaluate industry trends. You might want to go into business because it’s hot now and everyone is selling and they’re making money because you’re starting today in investing time and money only to find that in about six months when people or a lot more people find out about your business, whatever it is that you’re going to be selling will not be hot anymore. That means that you’re going to lose. And lastly, step number six is to determine your unique selling proposition. When you go into any industry, you will find that there are already players already selling whatever it is you’re selling. So the question is, what is going to make your business stand out? So remember, we are starting a catfish farming business, so we are doing agriculture. The next video I’m going to make, I’m show you what research I’ve done.

About Rewo Banele

administrator
Leading communities in building community funded and owned enterprises. 2023 Est. Township Aquaponics Farm, Meat Processing Facility & Retail Business. Entrepreneur and Author of NOMAYINI: The Mentality You Need Before Starting A Business

13 thoughts on “6 STEPS BEFORE SEEKING FUNDING: DAY 43 of ZERO TO MILLION

  1. Hi Banele
    I would like to be a partner on the proposed catfish farming business. Can you please furnish me with information that is required from me to partner and help grow the business.
    Thank you

  2. Good morning Mr Rewo banele
    I hope you good I love your ideas big time . I want to do something for my kids an I want to start my busines an I’m willing to do what ever it takes . As from to day I will do all the six steps doing my own research . So that when we meet up we will have understing what i it’s going on . An buy doing that I will have more Ideas. Thank you

  3. Good day, I haven’t read much and I am already wanting to be part of this great transformation. And yes everything Township has the same challenges that needs to be addressed.
    I feel you my brother and I’m with you.

    My name is Fanka all the way from Gugulethu CT.

  4. Dumela Ntate Banele,

    I would like to join Zero to million.
    However the link on my phone doesn’t want to work.

    Please assist.

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