Nomayini: The Mentality You Need Before You Start Any Business is a business strategy and self-help book. The themes dissected in this book engage and relate to anyone with an entrepreneurial mindset or aspires to develop one. Nomayini means ‘anything’ in IsiZulu language. The term is slang used pervasively in the urban landscape and townships as a proposal or ‘pitch expression’ by Nyaope (heroin) addicts asking for ‘anything’ for or offering any help to passerbys.